We cannot stress enough the importance of a properly written press release. While you are writing your press release, keep your audience in mind. Concurrently, remember that part of your audience is going to be an editor, reporter or journalist. This is very important as these are the people who if they like your story, will publish it offering you another arm of exposure.
Ensure that the first paragraph of your own press release answers the key questions including Who, What, When Where and Why. You have one sentence never to loose the editor/journalist.
The information inside your press release needs to be accurate, easily readable and to the point. A well written press release does not must be a novel. Remember the point of a press release is to entice the reader or journalist to make contact with you for more information. You do not must educate your Companies entire life history. Actually, shorter press releases (usually between 175 – 300 words) have a tendency to receive more exposure, if written well. Why? Because many trade publication journalists might be trying to find a short informative piece of information to fill a spot in a magazine, paper or internet site. Maybe you have seen short snip-its within the side of any magazine, or down the side in the page on a website. Guess where the information originates from.
A carefully written and informative press release will make sure to capture the eyes of journalists. Be sure you spend some time, and edit your release carefully. Section 2 – Usually Do Not Embellish or Exaggerate Your Press Release Grammar. While we know a properly written press release, with perfect timing will provide you with the exposure everybody is looking and hoping for.
Now you have written your press release, submitted it for distribution and are receiving phone calls and emails about this, you will without doubt get some questions to be answered.
If your press release is written with embellishments, you may very quickly lose credibility. Keep in mind, that the loss of credibility will even carry over to future press releases. Journalists will remember a source. They will likely remember a name. They are going to remember a website. In the event you leave a bad taste in their mouth, they will likely consider this experience. This means the very next time you submit a press release, which might be accurate the next time around, will never be considered by way of a journalist that remembers you as someone who will embellish a story. Do not embellish or exaggerate your press release.
Make certain if you are using facts and figures to improve your story, that you simply provide sources of these numbers where one can. The reason for this can be simple. It adds credibility. Should you publish figures or information, however the information and facts are accurate, people could go with all the theory “it must be to good to be true”. Again, although completely innocent, can lead to appear stretching the reality. And again, this may result in your press release possibly being overlooked down the road.
If the details are true, and also you cannot support it, when possible go conservative and let them know whenever they contact you. This might not always be possible, but remember, you may not desire to turn a journalist/editor off.
Section 3 – Grammar Please make sure that your press release has become read, edited and re-read before submission. A poorly written press release is a extremely fast switch off for virtually any journalist or editor. A poorly written press release will also be a negative reflection for virtually any Company.
By doing so, it will be possible to capture any grammatical errors. Although among the best writers will occasionally miss grammatical errors or typos, by making sure you read, edit and re-read your press release, you drastically reduce the chance for error.
Print your press release. By printing your press release and reading a paper copy, you are more inclined to catch any errors. This is effective for press announcements which may be a bit on the longer side.
Perhaps have a coworker or friend review your press release. Sometimes another set of eyes may catch a mistake. Although you may have read and re-read your projects, sometimes when you find yourself extremely focused, you may tune a mistake out.
Delay until the morning and re-read your press release. You will not believe just what a difference a night of sleep are capable of doing for you when you are writing. As soon as your bright and fresh, re-read your press release to ensure that it is exactly how you want it.
If everything reads well there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire happens to be working with a number of editors so that you can provide you with the writing service or editing service for the press release. Although this feature is not now available, we have been focusing on this for you.
Section 4 – How Often In Case You Submit Your Press Release? At 24-7 Press Release Newswire we provide various types of press release distribution starting from basic to professional. Our professional he has a good point is under our Mass Media Distribution program and includes press news distribution to some pool of around 80,000 journalists, 4000 websites, opt in journalists that request news to be sent directly to their inbox and of course relevant trade publications. Major websites and trade publications include such locations as Yahoo Finance News, MSNBC, The Brand New York Times, USA Today, Ask Jeeves, Google News amongst many others. At 24-7 Press Release, distribution can also be delivered to opt in feed subscribers that sign up for pull our headlines for content on their web sites. When our headlines are updated, their headlines will also be updated. Point about this wonderful press distribution is associated with our partnership with PR Newswire.
Since we have wowed you with what sort of press release distribution we are designed for, we should let you know that the poorly written press release will receive basically no pickup. This means that even though some places might actually publish your press release (not a lot of places though), if it is poorly written, it will be immediately disregarded. This too means that journalists will view it and disregard it. They are going to also, probably disregard future pr releases through the same source/Company.
Section 5 – How Many Times Should You Submit Your Press Release? We now have this question required to us often times now have decided to finally include this little information inside our Press Release Writing Tips section.
So how often should you submit your press release? Rule of thumb is once to two times a month. However, should you not possess news worth mentioning, then once per month is an excellent rule of thumb.
Most Companies proceed through changes. Management changes, product changes, service changes or other changes. Not to have something to publish about, in most companies could be rare. Have you got a hot new service you might be now providing? Do you have a new service you intend to provide coming in the future that you would want to inform the general public of? Do you possess some new widget whlexk you might be importing that nobody else has? Are you hiring new executive coming from a Fortune 500 Company that will add an asset to your business? These are just a couple of ideas to keep in mind.
Some of our customers have found using a combination of our Mass Media Distribution press distribution type once per month, coupled with a lower amount of distribution at a second time within the same month to work well to them.