Like the majority of the more than half-million individuals who have viewed the Domino’s Pizza video that’s been circulating the web, I was totally grossed out during and after I watched this showcase of employee misconduct at its worst. My fears about what could happen behind the scenes at restaurants had been realized, and it was not quite a sight.
However, Dominos menu with prices gross-out and probably a couple of felony charges for that employees inside the video aren’t the sole thing on the line here. Also on the line is a, Domino’s, which thus far has enjoyed an excellent reputation among consumers. Not a day goes by that I don’t see a Domino’s commercial in the media or a Domino’s delivery car rolling though my neighborhood.
Overall, I’ve been impressed by how Domino’s has tackled this catastrophic issue. They’ve spent the last few days wrestling their brand from destruction by issuing stern statements and pr releases, fielding interview requests, posting video responses online, and establishing your account on Twitter that speaks straight to this crisis (among other things). I think this response as well as the incident generally has inside it several worthwhile examples that small, and mid-sized businesses can gain knowledge from as we all get accustomed to navigating the realm of social media. Here are a few thoughts:
* Recognize the power of social media : The Groundswell is real. Numerous thousands of people throughout the world are involved in social media marketing every second throughout the day, and this interaction is only going to continue. It’s essential that everyone recognize the power of social media marketing, and those who participate in it. All things considered, it absolutely was the online community that brought the Domino’s employee video to the forefront. And, if you aren’t already engaged in social networking somehow, now can be quite a good time for you to jump in.
* Monitor the web : Are you aware your Webutation? Or even, now’s enough time to learn. Monitor what’s being said about you and the brand within the social networking realm through vehicles like Twitter, YouTube, Flickr, and internet based in general. The good thing about online monitoring is that you simply don’t need a large budget to start your monitoring efforts. Begin using free tools like Google or Yahoo! alerts and checking vehicles like search.twitter.com for keywords linked to you or your company.
* Be Responsive : Should you find inaccuracies about Dominos prices, swiftly respond making use of the appropriate channels. Like Domino’s, your response mechanisms can range from media and publicity, to posting on social media sites, to utilizing your website, or utilizing an integrated strategy. Your response mechanisms will be based on the severity of the issue. All-in-all, it’s best to obtain a grasp on the situation before it spreads like wildfire.
* Education is essential : In the event you haven’t already done so, put money into social media education for you and your employees. In today’s environment, even having basic expertise in this new landscape can be beneficial to rtjnfn organization’s growth and vitality. If you don’t possess a budget to confer with the expert, follow blogs on the subject, find online presentations/websites/articles, or travel to your local library to check out several books on the subject. In addition, it might be helpful to establish social networking procedures for the organization that speak to the way the medium will likely be used, employee participation, crisis response, etc. These are simply a couple of basic takeaways from the Domino’s case. As this story consistently play out, I’m certain that you will see more lessons that we all will reap the benefits of.