Small Business Website Marketing Local Business Advertising Online Steps to start small enterprise website marketing and local business advertising online is a matter that many small and medium sized companies are pondering as more and more consumers disregard Yellow Pages books as well as other forms of traditional print media and move online to find what they are looking for.
The Internet is dramatically changing the way you do business and virtually all of the companies are dominating online advertising leaving small, and medium sized businesses in dire need of a web advertising solution for connecting and getting together with local consumers who are moving online in record numbers.
Many organisations who may have created an online presence by themselves are quickly realizing that a pretty looking website fails to equate to being found among the an incredible number of websites online. Add to that the price of coping with designers and developers, and lots of businesses do not have hope of competing in today’s Internet savvy communities.
One effective way is to utilize a number of the many article and press release directories available online to announce your arrival in to the social network. Providing concise informative information is key here. It is far from about flogging off your small business products but about providing solutions to consumer problems.
Think about what solution your product or service provides and write an article about that, not about your product, but what solution it can provide. Save the merchandise details for the author’s resources box.
One other way small and medium businesses are trying to compete is thru pay-per-click (PPC) programs like Google Adwords. Unfortunately the majority of the high target keywords and look terms have already been become highly competitive and are generally cornered by major companies with large advertising budgets. And, to incorporate fuel to the fire, now there are real concerns about click fraud.
Is Click Fraud and PPC Advertising an issue? Based on Click Forensics, the entire industry average click fraud rate was 17.1% inside the 4th quarter of 2008, up from 16.% inside the 3rd quarter of 2008. The problem, that is not new, is companies get compensated based on how often times users simply click online ads. Fraudsters develop computer programs that simulate user clicks to get up traffic, and artificially inflating revenue. -Source: Peak Solutions/SEO Since 1999
What this means is if you and i also are realtors and I learn you are advertising on the pay-per-click search engine, I will stand up at 6am and begin simply clicking on your ad until I use increase your daily budget to prevent the ad from appearing on the internet search engine for the remainder of your day to improve the promotion of my ad on the same online search engine.
What About Organic Search Optimization? The most effective form of search engine optimization is organic search engine optimisation or SEO as it is more commonly known. Internet keyword search studies confirm that keyword searchers choose the organic search listings 6 to 1 to the pay-per-click sponsored ads found on top of the pages above or to the side the organic searches. But SEO is a whole other story.
How About Geo-Targeted Advertising? However, new business Internet marketing technologies and methods are opening the way for small and medium-sized businesses to be successful inside their business advertising online and compete in this lucrative online marketplace. One of these brilliant strategies’ is geo-targeted advertising which is driving online shoppers back to local stores and into using local business services.
It functions by identifying the web shopper, gamer or surfer’s Ip and pushing out advertisements for local business owners onto those websites. These ads is visible popping up everywhere from major internet search engine pages and gaming sites for the ever popular social network sites like YouTube, Facebook, MySpace along with other high traffic sites like eBay.
So it’s no surprise that local has become one in the hottest words in advertising. Attracted through the enormous growth opportunities, everyone, such as the world’s largest technology, search and media companies, is gravitating toward local company advertising.
Smart business operators are laser-targeting their advertising campaigns by selecting zip/postcodes suitable for their business needs. What this means is their ads only be visible on websites where and when potential customers from ifvuko designated areas are online.
Once the consumer clicks on an ad these are forwarded to, most of the time, a mini-website including text links, images, videos, coupons, as well as interactive driving instructions. Never before have small, and medium-sized business people had such live control of their online branding features coupled with a powerful local advertising presence.
To top this off, many sites are providing these small enterprise internet marketing ads without any hosting, design or set-up fees and, no contracts terms. Is that this the web solution small and medium sized businesses have already been trying to find to accelerate their business advertising online?
Couple this with effective home business opportunity lead generator and prospecting systems and video response marketing solutions and you have the whole small business online marketing package.