Google’s AdWords method is, on the one hand, the easiest solution for direct marketing and yet on the other hand AdWords management can be very complex. So is AdWords management easy or not? Well, at its simplest, attempting to imagine which word (keyword) a possible customer might put into an internet search engine to find a supplier is easy. Let’s take an example. Say the possible client wanted a new tyre for his car and say, for this example, his car was a Porsche 911. He might think about the term “Porsche 911 Tyre Suppliers.” Now if we had been a tyre depot in London wanting to attract business from this potential client what do we think he would search for?
Well we might approach it from the point of view of becoming a Tyre Depot. So we might choose to add “London Tyre Depots” being a keyword in the Adwords Campaign. Immediately you can begin to see the dilemma. The possible customer as well as the potential supplier consider things in a different way. As long since this happens the two parties will never connect with one another!
Essential Keyword Research – To Match Buyers & Suppliers – From your example above you can see that a fairly easy mistake for the AdWords advertiser to make is to consider what their company is rather than what their potential prospects actually want. So if an advertiser tries to create and run a Adwords Campaign themselves I wonder how often this mistake is made? Generally speaking a normal Small Enterprise might attempt to try AdWords Management themselves within the belief it can’t be that difficult and they also can save themselves some funds by not outsourcing it to a professional ppc management company.
Well when they have the mistake above they will probably miss lots of potential enquiries. Worse than they may, choose keywords which do get searched, create adverts who do get clicked on but produce little in the way of useful enquiries. This needless to say leads to advertiser frustration and unnecessary expense. The actual key is performing proper market and keyword research. Don’t fall into the trap of believing just because you know your small business from the to Z that you simply know the way your customers will think and search for on the Internet. Whilst you might function as the supplier in the solution the consumer is much more concerned with the issue. Often the customers may not even know what the solution is, however they certainly know what problem they are attempting to solve.
AdWords Management Tools – Doing proper market and keyword research before launching an AdWords Campaign is important. There is an absolute plethora of tools offered to help with this and we is going to be reviewing these in a separate article. However the good thing about Digital Marketing is the fact with the right tools you can find out probably more than you ever want to know about your potential customer’s search habits. Can you imagine years back knowing which pages of a newspaper were read by each consumer?
Learning how long they spent of each and every page, which pages they didn’t visit, what their interests were, when they purchased by way of a coupon etc. It could have seemed impossible in days gone by but now using the digital age most of it really is possible with assorted analytical tools. Within Adwords for example you can now get to know the actual keyword search phrases that have been utilized to find your site. Should you take time to study these you can study a lot about buyer behaviour and can adjust your campaigns accordingly. You can also link your campaigns in such a way so as to record which in the search terms generate actions like; a sale, downloading a report or completing jmegga enquiry form. This is when marketers and advertisers see common ground in understanding what produces results.
Conclusion – o, in response to the question posed is AdWords Management easy or otherwise? You will find really two answers. If you wish to run the potential risk of inefficient and costly “Get It Done Your Self” advertising it can be simple. However, to help make proper utilization of the valuable intelligence available will take time. To, interpret, utilise, adjust and measure this within Adwords Campaigns is really a work for professionals.
AdWords Management is really as simple or as complex as you would like making it. For most businesses that don’t have dedicated personnel to undertake these tasks it is therefore undeniably the case which they should outsource this type of work to professionals. As someone said “a bit knowledge is a dangerous thing”